In your interest, we ask you to act in accordance with the law! To do so, you must observe the following points in e-mail marketing:
- Have the recipients consented to receive your e-mails? Unsolicited e-mails are considered an invasion of privacy and are spam. For this reason, the double opt-in procedure is mandatory at Quentn. This way, we guarantee that only those who have signed up to receive emails actually receive them.
- Is the consent correct? You should avoid sentences in small print or hidden in the T&Cs. You must clearly indicate the unsubscribe options and how the data will be handled. If you store personal data (such as e-mail addresses!), you must point out the purpose of the collection, processing and use.
- Record the consent! The content of the consent must be logged and can be retrieved at any time. You can place a checkbox in the forms that both obtains consent to your privacy policy and collects further data from the user, such as the IP address and the domain of registration.
- Does consent need to be proven? The double opt-in process allows you to prove that the addressee clicked on a confirmation email sent to their own address.
- Only save the data you really need! In the spirit of data economy (a concept of data protection), you should only collect and process the personal data that is needed to fulfil the respective task.
- Can the recipient unsubscribe from the e-mails? The recipient must be able to conveniently object to the advertising at any time. Therefore, every e-mail should always contain an unsubscribe option at the end - by e-mail or other means (telephone, post, etc.). At Quentn, there is always a link to unsubscribe in the e-mails.
- Do the recipients know who is writing to them? Keyword: imprint obligation! A newsletter, like a website, needs a complete imprint. This includes name, address, authorised representative, telephone number, e-mail address, trade register number and tax number. A link to the imprint on your website is not enough!
- Is the subject line clear? The subject line of the newsletter should be chosen in such a way that it is recognisable that it is a marketing newsletter (to be derived from § 6 para. 2 of the German Telemedia Act, which states that the commercial character of the message must not be concealed). Concealment occurs if the subject contains no or misleading information about the content or the identity of the sender.
- Have you adjusted your data protection details? If you process newsletter orders via your website, you should add data processing to your privacy policy. Transparency pays off! Tell your customers what they can expect from subscribing to the newsletter and name and link the software. Ideally, you should also point out the unsubscribe options here.
- Do you own the copyright of the images? If you use other people's images, copyright applies. You may not use another's image without the consent or licence of the copyright holder. This also applies to drawings, graphics and parts thereof. In the case of depictions of persons, the consent of the person depicted must also be obtained ("right to one's own image"). In particular, when using images under a Creative Commons licence, it is important to ensure that the commercial use of the image is also permitted.
- Are the price quotations complete and correct? The purpose of the Price Indication Ordinance is to ensure factually accurate and complete price truth and price clarity - this means that information on the amount of delivery and shipping costs (if any) must be provided and that the price already includes the statutory VAT.