Conditions allow you to react to different results of an event.
Most event elements make conditions unnecessary - you don't need them to react to link clicks, mail opens, form entries, etc.
However, there are some use cases where the use of conditions is useful or necessary.
Content
General use
Conditions can only be configured when they are already connected to a following element!
This means that you first have to drag the elements into the campaign, ideally name them and finally connect them. Only then can you worry about the content of the condition.
So as soon as the condition is now connected to the following element (e.g. "Change tag(s)" or "Sequence"), you have a good overview and can now determine what should happen and how.
In the Select condition field you can do just that: Should it be decided by salutation, specific contact data, tags or contact fields? Click on the field and search in the drop-down for the condition that must be met for the contact to move on to the connected element.
Then click on "Add" to get more specific now. In my example, a query was performed, and the response options were A and B.
Now under "Condition" you can choose between "Equals", "Does not equal" and "Does not equal (or empty)".
Next to it I specify the value:
Once you have set the conditions for each of the following elements, please click on "Save".
Use case: Queries & Surveys
You have started a query and given at least 2 answer options (e.g.: A and B). Depending on what the user has clicked, he will get the corresponding tag in this example and will be directed to a separate sequence, matching his answer.
With the help of the tag you can also track later what the user is interested in.
Use case: sending mails around a multi-day event
First of all: this also works for a one-day event, this example is just a bit more comprehensive and thus hopefully more understandable.
Initial situation:
You're hosting an event from June 1-3. You want contacts, who have registered for this event,
- before the event
- during the event
- after the event
receive separate e-mails.
Implementation:
Build your campaign, for example:
- Landing page with entry form.
- Email confirmation for double opt-in
- Condition
- 3 sequences (name them! e.g. Before, During, After).
Now configure the condition as follows if you want all contacts who sign up BEFORE the event to receive corresponding emails:
- Search "Current date" (at the very bottom) as condition and click "Add".
- Enter "before".
- Specify the start date of the event and the time.
For "Meanwhile" enter the following:
- Add 2x current date
- Click once on "later than" and specify the start date
- Click on "Before" and set the end date
For "After" you enter:
- Current date
- "Later than"
- End date
Don't forget to save!
At the end you have to configure your email sequences.