Using UTM Parameters in Quentn and saving them via Forms

Short introduction

You run ads, send newsletters, or share links on social media — but how do you actually know which channel really worked in the end?

That is exactly what UTM parameters are for. They help you better track where your contacts came from and clearly record which source, campaign, or ad brought someone into your system.

In Quentn, you can easily save this information through forms. That way, important tracking data is stored directly on the contact, and later you can analyze much more precisely which activities are producing results.

What are UTM parameters and why do I need them?

UTM parameters are small pieces of additional information added to a URL.

A link can look like this, for example:

https://your-page.com?utm_source=facebook&utm_medium=cpc&utm_campaign=summerpromo

These parameters indicate where a visitor came from and which campaign brought them to your page.

Typical UTM parameters include:

• utm_source → the source, such as Facebook, Google, or newsletter
• utm_medium → the medium, such as CPC, email, or social
• utm_campaign → the campaign name
• utm_content → used to distinguish individual ads or variations
• utm_term → often used for keywords

The big advantage:
You do not just see that someone signed up, but also where that contact originally came from.

This is especially helpful if you:

• use multiple marketing channels at the same time
• want to compare campaigns
• want to know which ad or link performs best
• want to process contacts differently depending on their source

Receiving UTM Parameters in Quentn via forms

If you want to save UTM parameters in Quentn, you first need to create the appropriate contact fields.

Important:
For each UTM parameter you want to save, you need a separate contact field of the type “Text.”

Example:

• Contact field for utm_source
• Contact field for utm_medium
• Contact field for utm_campaign

After that, go to the relevant campaign.

In general, Quentn offers two ways to receive UTM parameters via forms:

• through a form on the landing page
• through a Quentn form

Saving UTM parameters in a landing page form

If you are working with a form on the landing page, here is how to do it:

First, position the form in the desired place on your landing page.
Then click “Change form.”

Next, drag all fields into the form that the contact should fill out visibly.

Now comes the important part:

On the right-hand side, you will find the “Hidden field settings.”
This is where you create the hidden fields into which the UTM parameters should be written.

Here is how to set them up:

• Under “Field,” select the contact field you created earlier
• Under “URL parameter,” enter the name of the parameter, for example utm_source

Repeat this for each UTM parameter you want to save.

Saving UTM parameters in a Quentn form

You can also transfer UTM parameters directly using a Quentn form.

To do this, first drag a new form into your campaign.

Then add all the fields that should be collected — both the visible form fields and the fields for the UTM parameters.

After that, you can click on and design each field as usual.

For the UTM fields, the important part is this:

• Enable the “always hide” option
• In “URL parameter,” enter the name of the respective parameter again, for example utm_source

This way, the values are automatically taken from the URL when the form is opened, without the contact needing to enter them manually.

Passing UTM parameters on to other systems

It gets even more interesting when the data should not only be stored in Quentn, but also passed on to other systems.

There are suitable options for this as well.

Passing individual values per contact

The simplest option:
In your emails, link directly to the target page and include placeholders for the UTM parameters in the link.

When the email is sent, these placeholders are filled in individually — depending on which values are stored for each contact.

For example, if you named your contact fields utm_source and utm_medium, the link could look like this:

https://go.quentn.com/13-step-plan-download?utm_source={{contact.field_utm_source}}&utm_medium={{contact.field_utm_medium}}

This way, each contact receives exactly the values stored in their profile.

This is especially useful when you want to pass tracking information or other dynamic parameters to external pages, tools, or partner systems.

Automatically appending fixed values to links

Sometimes, you do not want to pass individual values per contact, but instead a fixed value for the entire campaign.

Quentn offers a solution for that too:

Starting with a Pro account, you can define a parameter in the campaign settings.
Any links that contain the corresponding placeholder will then automatically be filled with the defined value.

A typical example:

You import a campaign and enter your affiliate ID during the import.
In the emails, that ID is then automatically inserted into all relevant links.

The advantage is obvious:
You do not have to manually add the value to every single link, which saves a lot of extra work — especially when you are using many emails or campaigns.

Good to know

No matter whether you use a landing page form, a Quentn form, or placeholders in emails:

As soon as a contact reaches the landing page or form via a link containing attached parameters, those values can be captured, saved, and passed along again if needed.

That makes your reporting much easier later on — and your processes much cleaner.

Short conclusion

UTM parameters are a simple but extremely useful way to make the source of your contacts visible and to continue processing that information in a structured way.

If you create the appropriate text contact fields in Quentn and link them correctly to the URL parameters, you can automatically store important tracking data.

And if that data later needs to be passed on to other systems, Quentn gives you multiple options for that as well:
either individually per contact through placeholders or with fixed values at the campaign level.

In the end, you do not just know who signed up, but also where the contact came from — and you can use that exact information again in the next step.