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Case study: Tracking video views on Quentn landing pages

With the Quentn landing pages, you can also implement video tracking. This means you can find out whether and how long known visitors have watched a video of yours. However, this requires a few steps and a Quentn Pro account.

Step 1: Create a landing page

  • Go to the desired campaign and create a landing page on which you then want to embed the video. 
  • Copy the URL.

1_Landingpage_erstellen_und_URL_kopieren.png

Step 2: Create domain

  • In Quentn, go to the menu item "Web events" and "All domains" (preferably in a new tab).
  • Click on "Create domain".

add_domain.png

  • Enter the URL and edit it as follows: 
    • Remove the page title at the back (everything after the com/ ). 
    • Remove the https:// in front

domain_bearbeiten.png

  • Save and then copy the tracking code.

copy_code.png

Step 3: Include tracking code

  • Go back to your campaign and open the landing page element.
  • Scroll down to the page settings.
  • Enter the tracking code you just copied into the header.

code_in_settings.png

Step 4: Integrate video

  • Drag the "Video" block to the desired location on your landing page.
  • Click on "Add video URL".
  • Enter the link to the video.
  • Copy the URL from the page.
  • Save the landing page.
  • Publish the campaign.

6_Video_auf_LP.png

Step 5: Track video view for the first time

  • Enter the URL you just copied for your landing page into the browser.

7_URL_kopieren.png

  • Open the page.
  • Click again in the URL bar and append the following parameter:
    ?mail=abc@firma.de (a real e-mail address can be entered here, but it does not have to be).

9_Parameter_anha_ngen_und_Video_laufen_lassen.png

  •  Let the video run briefly.

This step is necessary so that the video has been captured once and therefore appears in the video selection.

Step 6: Create event

  • In your Quentn account, go to "Web events" and "Trigger event".
  • Click on the button "Create trigger".

trigger.png

  • Give the event a title.
  • Select "Contact watches video" as the event type and click on "Next".
  • Now the video is displayed. Please select it by clicking on it and determine from when to react.
  • Finish.

Step 7: Finish the campaign

  • Re-open the campaign in which you created the website.
  • Drag the event element "Analytics Event" into the campaign and configure it accordingly - so that you react to the viewing of the video.
  • Then finish your campaign and publish it again so that the new features are also adopted.

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