This article contains the following topics (click on them to jump to the corresponding place):
Once you log into your system, the dashboard will appear. Here you can see your statistics at a glance—and choose which ones are relevant to you.
Dashboards
Creating Dashboards
To create a new dashboard, click the green circle with the plus sign. A new dashboard will be created immediately.
Naming a Dashboard
To make it more personal and, above all, more organized, you can rename it.
Click the pencil icon next to the title and enter a new name.
Deleting a Dashboard
Delete a dashboard by clicking the trash can icon next to its name. Confirm that you want to delete it.
Recording Dashboards
You can also adjust the order of your dashboards and move them left or right. Click the six dots in front of the name and drag the dashboard to the desired position.
Widgets
A widget is a small display element within software or a dashboard. It shows specific information or statistics—such as numbers, charts, or progress—and can often be customized.
In short: a widget is like a small window that shows exactly the data you’re interested in, without having to navigate through multiple menus.
Creating a Widget
To create a new widget, click the icon with the three tiles and the plus sign.
A pop-up window will appear. Select the tab corresponding to what you want to see. Statistics are available for:
-
Contacts
-
Mails
-
Pipelines
-
Payment
Then choose the appropriate widget.
The icons indicate the type of display for the statistics:
-
Columns: Table
-
Diamond (Hashtag): Number
-
Circle: Pie chart
-
Ring: Ring chart
-
Bar: Bar chart
-
Dots: Matrix
Next, set the title and define exactly what you want displayed. Just follow the instructions.
Sorting Widgets
You can easily move, edit, and delete widgets on your dashboard by clicking the corresponding icon in the top-right corner of the widget.
You can also resize widgets by clicking and dragging the lower-right corner.
What the numbers mean
Contact statistics
The contact statistics give you an overview of the growth of your contacts.
New subscriptions
How many new contacts have subscribed AND completed the double opt-in process during the defined period (10 days, 1 month or 2 months)? This is important because this graphic only takes into account the contacts to whom you are allowed to send emails.
Bounces
This key figure tells you how many of your emails did not successfully arrive in the recipient's inbox. Bounced contacts are automatically blocked by Quentn in order to keep your delivery rate and sender reputation as high as possible.
You can read more about the different email statuses here.
Subscription cancellations
Subscription cancellations show how many contacts have unsubscribed from your newsletter in the previously defined period.
Growth
The upper key figure indicates absolute growth, i.e. all new contacts (including imports) minus the contacts lost due to subscription cancellations or bounces.
The bottom figure shows the ratio between "new contacts" and the total number.
Email Statistics
The email statistics provide you with an overview of whether your emails are being received.
Emails sent
Nice and simple: The number of emails sent.
Emails per contact
This key figure tells you how many emails you send on average per contact. It is calculated as follows: the number of emails sent divided by the total number of contacts.
Open rate
The open rate reveals how many recipients actually opened your emails.
Please note that open rates can never be tracked 100% accurately.
The prerequisite for a system to recognise whether an email has been opened is that the recipient loads all images. Whether an email was opened can only be detected if the tracking pixel is loaded. For this reason, this figure should only serve as an estimate - your open rate may actually be higher.
The open rate is calculated by dividing the number of times an email was opened by the number of emails sent.
Click-through rate
The click-through rate shows how many people have clicked on a link in your email. The number of emails clicked on is divided by the number of emails sent.