It is possible to connect Facebook Lead Ads with Quentn starting from a Pro account. This allows you to respond to new leads or send lead ad data to Quentn.
Connect Lead Ads with Quentn
Drag the Meta element into your campaign and open it with a double-click.
You will see a message stating that no accounts have been connected yet. Click the link in that message.
Alternatively: Click “Settings” and “API Info.” Then click the “Facebook Business Accounts” tab.
Click the green “Connect Facebook Account” button.
A Meta window will open. If you are already logged in to Facebook, you will be asked whether you want to continue with your profile.
In the next step, define which pages can be accessed.
Finally, review the access request and click Save.
Grant permission in Facebook
If your Facebook Page is managed in a Facebook Business Manager, Meta requires that you explicitly grant us access to your leads.
Go to your Meta Business Settings.
Navigate to Integrations > Leads Access.
Click Assign CRMs and check the box next to our app.
Create a Contact Field for the Lead ID
To make sure the Lead ID can be transferred — and this is absolutely required — you first need to create a contact field for it.
Click the menu item “Contacts” and then “Contact Fields.”
Now create a contact field of the type “Text” and name it, for example, “Facebook Lead ID.”
Event: Receive Lead Ads
Drag the “Lead Ads receive” event element into your campaign and open it with a double-click.
Now select the Facebook page you want to use (if you have connected more than one).
Then select the form you want to react to.
After that, assign the contact field you just created under “Lead ID.”
Please note: Contacts received from Facebook Lead Ads cannot be created with a confirmed status. Double opt-in via Quentn is mandatory.
Action: Send Lead Ads
To optimize the delivery of your ad, it is recommended to send data back to Meta. This allows Meta to understand which target group has reached the conversion goal, regardless of whether GET parameters were transferred or which device was used for the purchase.
To do this, drag the action element into your campaign and open it with a double-click.
Select the business.
Now select the pixel to which the data should be sent.
Then define the conversion event and the action for your Facebook conversions.
After that, select the contact field where the Lead ID can be found.
Example Use Case
You receive Lead Ads and let them complete the double opt-in in Quentn. In the sequence that follows, you pitch your offer — in our example, the goal is to convince people to attend a webinar.
Once the goal has been reached (the reader has either received a tag through the integration between Quentn and the webinar tool or a tag has been added manually by you), the contact leaves the sequence and is sent to Meta using your pixel.
Disconnect the Integration
To disconnect the integration again, click the settings in Facebook.
There, your business integrations will be displayed.
To remove Quentn Business, click the button.
Confirm that you want to remove Quentn Business.