A newsletter is an email which is sent to selected contacts once. The reason for sending a newsletter could be seasonal actions like Christmas or Easter. Promoting a new blog article or advertising discount campaigns for an online store are typical reasons to send a newsletter to a selected group or your whole list.
- Select contacts: In the contacts overview, switch to the main menu --> Contacts --> All contacts and filter the contacts to whom you want to send your newsletter (e.g. by using the tag field). If you want to send your newsletter to all your contacts, you can skip this step.
- Mark contacts: Mark all the selected contacts with a checkmark and begin the action Send Newsletter.
- Select the time of dispatch: Now select the time of dispatch. You have the choice between "immediately" and a self-defined time.
- Create newsletter: Now select the time of delivery and create your email. As always, you also have the option of saving your newsletter as a template or loading an existing email template onto the editor. Test your email if necessary.
- E-mail settings: You can select whether the link clicks should be tracked (but this only works if you do not write the link in plain text, but link a text). You can also determine whether the unsubscribe text should be displayed in you or you form or even in English.
- Test: If you would like to test your newsletter before you send it, click on "Test email". Enter the email address to which the test should be sent and click on "Send". Notice that replacement patterns such as personalised salutations are not replaced in the test email.
- Send newsletter: When you are finished, click on Send Newsletter. Wait until the progress bar that appears reaches 100%. You will now be forwarded to the newsletter overview.
Tip: Cancel the delivery
You can cancel the newsletter delivery at any time in the newsletter overview by deleting it.
Auto-Save
Fortunately, if you accidentally exit the editor without saving first, your work is not lost, because every 30 seconds your changes are saved.
- Open the Newsletter Editor again
- Click on "Load template" and on the "Drafts" tab.
Here you will find the drafts of your newsletter. Click on "Load" to load the draft into the editor and all changes are there again.
Here's what to keep in mind:
- The drafts will be deleted after 30 days.
- As soon as you save, the drafts are also deleted.
Plan the newsletter
If you want to send your newsletter at a later date, you can now do so by choosing when the contact filter should take effect: either immediately when the newsletter is created or on the delivery date. If the filter only takes effect on the delivery date, all contacts who have in the meantime been assigned a certain date or characteristic that qualifies them to receive the newsletter will also be considered.
How to change the settings:
In addition to step 2 above:
Now select the shipping time and enter the desired date and time. Below that you can select when the contact filter should be applied.
- If you click on "Immediately", only the contacts that have been selected at that moment will be considered.
- If you click on "Date", all contacts that are added up to this date and meet the filter criteria will be included.
Edit planned newsletters
Have you scheduled a newsletter but still want to make changes?
Click on Contacts -> Scheduled flows. Here you will find your scheduled newsletters.
With a click on "Actions" you can edit the newsletter, delete it, pause it, run it immediately or display the contacts who should receive the newsletter.